Marketing Communication
Integrated Marketing Communication Plan
In this assignment, we are required to prepare a practical integrated marketing communication plan for a brand through the application of theories learnt in class. We have selected Pokka Premium Milk Coffee (PPMC) as our brand and product to come up with effective marketing communication strategies to instil Top-Of-Mind-Awareness (TOMA) in our customers' mind.
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The following images below are mockups to demonstrate how we are going to promote PPMC and possible adoption of ideas for Pokka.
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I and my team members have obtained a 'Distinction' grade for this assignment.
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Software used: Adobe Photoshop CC and Microsoft Publisher
(PPMC Poster Mockup)
(SPH Magazine Mockup)
(Contest Banner at MRT Stations Mockup)
(PPMC Van Mockup)
(Poster at Bus Stop Mockup)
(Contest Banner at MRT Station Mockup)
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(Click the image to access my team's Marketing Communication Plan on Pokka Premium Milk Coffee)
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