Applied Brand Management

Audio - Visual Group Assignment

For this assignment, me and my peer are being tasked to develop a branding strategy for our 'new' business, and also apply the relevant theories we learnt from this course to our video.

This includes a brand positioning, brand elements, points of parity, points of differences, and a brand communication strategy for our 'new' business.

I and my peer obtained a 'Distinction' grade for our completed video.

Software used: Filmora Wondershare Video Editor