Digital Marketing
Digital Marketing Blog Assignment
In this assignment, I am required to write about Digital Marketing critically throughout the semester. We are to evaluate the implications of digital technology on buyer behaviour, marketing strategy and customer relationships.
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We are also required to assess various digital tools and technologies and identify the most appropriate tool(s) to support marketing objectives and strategies. Using the theories and frameworks, we must demonstrate our understanding and inform the development of digital strategy. Some examples of these tools are 6 STEPPS of Viral Marketing, Mobile Marketing, Word-of-Mouth, Virality etc.
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I was award 'High Distinction' grade by one of the RMIT lecturers for demonstrating a deep understanding and insightful analysis, most importantly engaging with my readers critically.
Digital Marketing Company Report
In this report, we will need to select a SME company in Singapore and evaluate their digital marketing efforts for their business. We have selected Aqua S, a soft serve shop in Singapore, to evaluate and give recommendations for Aqua S to adopt that can improve their sales in terms of Digital Marketing Strategy.
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The following images below are mockups that I have created for Aqua S to adopt in the future to improve their overall business.
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We have obtained a 'Distinction' grade for our company report, proposing to Aqua S.
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Software used: Adobe Photoshop CC and Microsoft Publisher
(Customer Testimonial Mockup on their webpage)
(Marketing Campaign Instagram Post Mockup)
(Mockup Recommended Navigation on their Website)
(Mockup Recommended Navigation on their Website)
(Click the image to access our Digital Marketing Company Report for Aqua S)